The closed-captioning during Bad Bunny’s Grammy Awards performance read “SINGING IN NON-ENGLISH,” sparking backlash from fans.

The hugely popular Puerto Rican artist kicked off the broadcast with a medley of songs in Spanish. Viewers, including those who are deaf or hard of hearing, complained the reductive transcription in the captions was “insulting,” “racist” and “ignorant.”

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by Anonymousreply 7February 22, 2023 10:44 PM

The CC system is still running on ancient technology. It needs to be replaced with something more reliable.

by Anonymousreply 1February 22, 2023 10:16 PM

With live shows, the closed-captioning is done in real time by trained captioners who, frankly, type real fast. Don't blame them for not being fluent in a foreign language.

Bad Bunny could've informed the show's producers in advance of the plan to sing and speak in a foreign language. They would've then had time to get fluent Spanish captioners on the job. Or get the lyrics and the text of the speech in advance, translate it into English, and make it available to be copy/pasted into the captioning stream.

It just goes to show the effect of technological advances on consumer expectations: once you make something available, customers are never satisfied. They want it still faster, better, cheaper.

by Anonymousreply 2February 22, 2023 10:19 PM

I thought he was Colombian.

by Anonymousreply 3February 22, 2023 10:22 PM

I can't believe captions are still done by humans.

I have software that VERY reliably transcribes audio into captions. Very few errors.

by Anonymousreply 5February 22, 2023 10:43 PM

It would have been funnier if the caption had been: "Singing in gibberish"

by Anonymousreply 6February 22, 2023 10:43 PM

Rapping in Spanish is such bullshit. It ALL RHYMES!!!

by Anonymousreply 7February 22, 2023 10:44 PM